The rental business you actually own.

Your own booking website, fleet tools and payments, with $0 per-booking fees.

Plus automated local blog/SEO and Google Business Profile guidance that get you found on Google and in AI chat.

Start your 14-day trial Explore a demo booking website

No card needed to start.

Rentovation is car rental software for independent operators and Turo hosts: a branded booking website, payments into your own Stripe or Square account, pay-per-check renter ID and insurance checks, and e-signed agreements with deposit holds, for one flat monthly price and $0 per-booking fees.

A demo operator's own booking website on a phone: Juniper Car Rentals in Dallas, with a Reserve a car button and a map of the city.

Booking a car on the same demo website: the car's photo, a $289 daily rate and the first checkout step, where the renter picks pickup and drop-off dates.

51 independent rental operators have joined Rentovation

$0 per booking
Rental agreements sent to e-sign automatically

minutes from your email to a live booking site

Most operators are live in about 15 minutes. Six setup steps on your phone, no tech skills, nothing to install.

Step one of the setup on a phone: a Land Rover Defender at $149 a day with a $250 deposit. — Add your car. Set your price.

Step two of the setup: choosing Stripe, Square or another way to take payment. — Connect the processor you already use. Phone or laptop.

Desktop payment settings showing the available processor connections for a test fleet. — Connect the processor you already use. Phone or laptop.

Step four of the setup: the standard rental agreement with liability, deposit, fuel and prohibited use terms. — Your rental agreement, ready to e-sign.

The storefront of Juniper Car Rentals, a demo operator in Dallas, with a local area map, vehicle photos and direct booking. — Your storefront, live under your own name.

A confirmed booking receipt showing a Rentovation booking fee of $0.00. — Payment received. Booking confirmed.

Step 1 of 6
Add your first car.
Paste the VIN, the car fills itself in.
Step 2 of 6
You're ready to get paid.
Square is connected. Every booking settles straight to your bank. Rentovation takes nothing per trip.
Step 3 of 6
Make the storefront yours.
This is what renters see: your brand, not ours.
Step 4 of 6
Choose your agreement.
A clear rental agreement, ready to e-sign.
Step 5 of 6
Check who's driving.
Choose the renter check you want to fund. Identity and insurance use separate credits and separate providers.
Step 6 of 6
Your storefront is live.
Your name, your domain, your cars, your prices. The renter books you, not a marketplace.

See the booking websiteDemo account

The whole operation, on one screen.

Reports, bookings, the fleet and the books. Open it on a laptop at the lot, or on your phone at the curb.

See renter verification and agreements

Reports

The desktop bookings list with pickup dates, payment status and recent rentals for a test fleet.

The Tax export tab in Reports: revenue, tax collected and net of tax for the month, and the paid bookings behind them, for a demo fleet.

The same fleet on a phone, with a 2020 Chevrolet Corvette ready to book.

Your booking website.

Your name, your cars and your prices, on the renter's phone.

A demo storefront on a phone, with cars, photos and daily prices ready to book.

Renters book you direct.

Dates, driver, protection and payment. No marketplace in the middle.

The trip details step on a phone: pickup and drop-off dates, then driver, protection and pay.

Today

Wed, Nov 11 · 1 return today · 3 things need you

+ New booking

Needs you3

Return overdue: Ava Brooks

2022 Cadillac Escalade · was due back Sun, Sep 27 at 3:00 PM

8 old requests never answered

Their dates have passed. Decline them to clear the list.

1 lead idle for 24h+ with no follow-up

Reply before they book somewhere else.

HomeBookingsFleetInboxMore

What needs you, first.Demo account

Stuck? Ask Rentovation.

Ask a question in the app. The answer comes with the button to do it.

How do I block dates on a fleet vehicle?

Rentovation

On your phone, open Fleet, tap the car, then Availability blocks, then + Block dates. Pick the From and To date and time, choose Manual hold or Maintenance, add an optional note, and tap Block these dates. The car can't be booked on your storefront for that range until you tap Release next to the block. You can also block days from the Bookings calendar: tap a day, pick the car, then Block these days.

Open your fleet

Ask a follow-up…

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Questions and full answers copied from the app on Nov 11, 2026.

Read all three answers

How do I block dates on a fleet vehicle?
On your phone, open Fleet, tap the car, then Availability blocks, then + Block dates. Pick the From and To date and time, choose Manual hold or Maintenance, add an optional note, and tap Block these dates. The car can't be booked on your storefront for that range until you tap Release next to the block. You can also block days from the Bookings calendar: tap a day, pick the car, then Block these days.
Button: Open your fleet
How do I connect my own Stripe account?
On your phone, go to Settings, then Payments & verification, and tap Connect with Stripe. It takes about ten minutes: if you don't have a Stripe account yet, the same button creates one, and Stripe asks for your business details and the bank account for payouts. When Stripe sends you back, check the badge says Connected, and if another processor is live, tap Set as active processor so checkout uses Stripe. If you'd rather paste your own keys, open I have my own API keys (advanced), save them, then tap Test connection.
Button: Open settings
How do I add a security deposit to a booking?
You don't add a deposit by hand, it's a hold Rentovation places on the renter's card automatically, by default about 48 hours before pickup, using the car's own Deposit or your account default (blank means $250). To set the amount, on a phone go to Settings, then Booking rules, then Pricing & deposit for the default, or Fleet, then the car, then Edit, then Deposit for one car (0 waives it). Two things to know: the booking has to be Confirmed (approve a Pending one first), and if the renter has no saved card they get one email with a link to place the deposit.
Button: Open settings

Build your direct rental business

Build a booking website

You want renters to book with your business.

See the renter journey, setup requirements and costs before you start.

Explore this path →02

Add direct bookings alongside Turo

You already host and want another channel.

Understand direct rental responsibilities and the one-way calendar limit.

Explore this path →03

Switch rental software

You have an operation and a system to replace.

Plan your data, active bookings and checks before cutover.

Explore this path →

Explore solutions →

The marketplace takes 10-30% of every trip and keeps your customer.

Same cars. Same renters. Move the three dials to your own numbers.

$4,116

more per year, same cars, same renters

Rentals a month12

Average rental$180

Marketplace take25%

Gross rental revenue

$25,920

Marketplace cut

$6,480

Rentovation Starter

$2,364$197/mo

You keep

$4,116

A flat monthly price, from $197/mo.Compare plans

On your own storefront

$0 per-booking fee, flat monthly price
The money goes to your bank, not ours.
You keep the renter and their email
Renters verify before they get the keys.
Reviews build your name
Your rules, your rates, your deposit

On the marketplace: 10-30% of every trip, and the renter is their customer, not yours.

Add direct bookings alongside Turo Compare rental software

On the marketplace

10-30% of every trip, on every trip
The renter is their customer, not yours
Reviews build their name
Their rules can change tomorrow

On your own storefront

$0 per-booking fee, flat monthly price
You keep the renter and their email
Reviews build your name
Your rules, your rates, your deposit

Agencies charge $500 to $2,000 a month for this. Pro includes it.

The engine that gets a local fleet found: your Google profile, your storefront pages, and posts written from your own cars and your own city.

Your Google profile, your storefront pages, and posts written from your own cars and your own city.

storefront checks

Google profile checksYour name, address and phone read the same everywhere.

publication gatesEvery post is written from your fleet and your city, then clears 13 gates before it goes out.

17 storefront + 13 Google profile + 13 publication gates = 43 checks. Every one of them visible to you, with a pass or a fail.

An agency

$500 to $2,000: a month, for the same category of work
A retainer: that continues for as long as you want the work to continue
Their process: on their calendar, in their account

Rentovation Pro

Included in Pro: no separate line item, no separate vendor
43 checks: 17 storefront checks, a 13-point Google Business Profile checklist, 13 publication gates
Your account: your listing, your storefront, your words, your name on all of it

One phone number. Everywhere.

Your name, address and phone read the same everywhere. Google trusts a fleet it can match.

Five audits, on rotation.

Identity, Google profile, storefront, links, citations. Rerun on a schedule, not once.

AI drafts. 13 gates decide.

Every post is written from your fleet and your city, then clears 13 gates before it goes out.

Same post, new city name? Never published.

A city-swapped rewrite of a post you already have is caught by the duplicate gate and never goes live.

17 storefront + 13 Google profile + 13 publication gates = 43 checks

Every one of them visible to you, with a pass or a fail.

Nobody can guarantee a Google ranking. We show you every check instead.

Three things you own from day one.

Renters verify before they get the keys.

Everything happens on the renter's phone, before pickup. You approve, or you do not.

Driver's license, checked
Insurance, checked
Rental agreement, e-signed

The money goes to your bank, not ours.

Connect the processor you already use: Stripe, Square, PayPal, Braintree or Authorize.net. Renter payments and deposits land in your account. Rentovation never holds your money.

Your brand, not theirs.

Your cars, your rates, your name on the site the renter books through. Every review and every search builds your business, not a marketplace listing you rent by the trip.